Many businesses maintain different digital marketing strategies for different social media platforms. Next up, let’s find out how you can easily embed social media posts into your emails with MailerLite. Gets people involved: You can easily set up competitions and challenges, and feature top posts in your newsletter each week Provide social proof: Testimonials and photos of clients using your product can go a long way in adding social proof to your marketing message while boosting brand awareness Strengthen your connections: Your subscribers see that they can reach you across multiple channels

Stand out: Social media posts are dynamic and visually appealing, which can help to capture attention and stand out in a crowded inbox Offer instant value: People don’t have to click a URL they can see your post straight away in the newsletter Increase engagement: Newsletter subscribers can easily like, share, and comment on embedded posts This does wonders for strengthening the relationshipĮven more pros to combining email with your social media marketing efforts: By embedding social media, you show another side of your personality and business that gives readers a better understanding of who you are and what you stand for. Embedding social media posts in email newsletters increases exposure, drives more engagement with your content, and improves website traffic.

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